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Uncovering Search Behavior Through UX Methodology

A talk by Ammar Badr
SEO Account Director, Red Blue Blur Ideas (RBBi)

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About this talk

This session will look at how SEO could go further and put actual users at the heart of client’s campaigns. Using our in-house usability lab, we were able to unravel a new set of insights, leading to a new innovative strategy that translated into more in-depth, actionable and accurate recommendations.

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