Living in a digital-first world means that there are new changes and things to consider every day, so how do we make the right decisions for our clients and brands? Is the right strategy ever enough? What about day-to-day tactical decisions? How do you know you're making the right call when the pressure to perform is on? In this session, Paddy will explore frameworks, checklists and methodologies for making decisions in a world where our competitors aren't just brand competitors but we're also facing the likes of Google and Facebook head on. This talk promises to show you how to place the right bets and make the hard choices when it comes to digital strategies.
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