A Practical Look at Correlational Optimisation

A talk by Gareth Simpson
Managing Director, Seeker Digital

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About this talk

The SEO industry has largely developed through trial and error. Testing, adjusting and combining our knowledge as a community to understand what works in search.

At a high-level, we have a good understanding of what it takes to rank a website, and tools can help to enhance our decision making.

With today’s AI-powered algorithms it’s even more important to take a reasoned approach to data-driven decisions.

In this talk, I will share my findings on my quest to improve my agency’s optimisation capabilities using correlational analysis.

You will learn:

  • How to increase your content’s topical relevance (and make it easier for Google to understand its intent).

  • How to configure correlation tools to generate sensible recommendations.

  • Why specific, statistical relevance is more useful than a ‘one-size-fits-all’ approach.

  • How splitting hairs on ranking factors can lead to misinformation and a misaligned strategy.

  • How different SEO tools follow different philosophies and why this is important.

  • Which tools will best suit your particular project needs.

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